Luby’s recognized a valuable opportunity of capturing the attention of satisfied customers in-store and turning that moment into an ongoing relationship. The challenge was finding a frictionless way to collect email addresses and phone numbers at scale—without disrupting operations or placing extra burden on guests or staff.
By partnering with ReviewPush, Luby’s launched a streamlined strategy across all 39 locations. The approach was simple but effective:
- Employees were trained to ask guests for a review after their meal.
- Guests scanned a QR code or visited a web link that was printed on their receipt and followed a prompt to leave a review about their current experience.
- During the review process, guests were also given the option to subscribe to Luby’s newsletter by email or text message.
This dual-purpose flow—gathering reviews and newsletter opt-ins—allowed Luby’s to turn everyday interactions into lasting digital connections while reinforcing a personal touch during the dining experience.
- 10,000+ newsletter subscribers
- 75% Email Opt-ins
- 25% Text/SMS Opt-ins
ReviewPush helped Luby's increase the amount of direct guest feedback while also building a foundation for long-term customer communication.
“ReviewPush made it easy for our team to engage with guests and turn everyday visits into long-term relationships. By combining review requests with newsletter signups, we were able to grow our email list quickly and improve the overall guest experience.”
— Luby’s Marketing Team
Luby’s success shows how small shifts in guest interaction—combined with the right tools—can lead to impactful results. With ReviewPush, they didn’t just grow their newsletter subcriber list; they improved the dine-in experience and established a better way to stay in-touch with their loyal diners.